PAYBACK Polska, part of the American Express group, has been supporting business development in its broadest sense for over 14 years. It does so by providing professional services in business consulting and increasing sales through building consumer loyalty. The company also provides the largest multiparter loyalty program in Germany, Poland, Austria and Italy for retailers, service providers, and e-commerce platforms. Team PAYBACK process large set of data and uses its own analytical methods to provide partners with in-depth insights on customer purchasing habits and personalized offers to enhance engagement. The brand's service portfolio also includes elements such as verifying the effectiveness of marketing programs and thorough support in gathering and interpreting data used for hyper-personalization, acquiring new customers, and building loyalty among consumers.